Pricing Strategy for Small Businesses
You're an expert on service. We're an expert on price. Together, we'll maximize your profit.
Core Pricing Services
We analyze your costs, competitors, and customer value to provide the optimal price point for each product or service you offer.
We design recurring revenue models that improve customer loyalty and add a predictable source of cash flow.
Problems We Solve
Margin Compression We counteract inflation and demand-related cost increases that are squeezing your margin.
Bad Discounting We give you a list of profitable discount and incentive structures you can use with confidence.
High Customer Churn We design loyalty programs and subscription models to keep customers coming back.
How We Work
Schedule a Consultation We learn more about your business, objectives, and walk you through our process.
Data Exchange You send us your current price list and a few pieces of financial data.
Pricing Development Over 1-2 weeks, we will develop price points for each product or service you offer.
Presentation We'll work through our recommended pricing structure in-person or over a virtual meeting.
Our Framework: The Three Pricing Pillars
When working with our clients, we focus on all three pillars to create well-rounded pricing that will succeed with customers.
Cost
What is the direct cost to provide your product or service plus the necessary overhead? When do you breakeven?
Competition
What are competitors charging? Are they succeeding at those price points? What value do they provide for that price?
Value
How much is your product or service worth to customers? What is your unique value over the competition?
Schedule a Free Consultation
On average, a 1% increase in price creates an 8% increase in operating profit. Give pricing the attention it deserves.
Privacy Policy
Updated: June 21, 2025
1. Information We CollectWe collect personal information that you voluntarily provide when you:
Submit a form on our website
Request more information about our services
Book a call via our external scheduling link (e.g., Google Calendar or similar)The types of information we may collect include:
Name
Email address
Phone number
Company nameWe do not collect any personal information without your direct input.We also use Google Analytics to collect anonymized, non-personal data such as pages visited, time on site, browser type, and general geographic location. This helps us improve the functionality and user experience of the Site.2. How We Use Your InformationWe use the information you provide to:
Communicate with you about your inquiry
Provide and improve our services
Schedule and manage calls or appointments
Send updates or follow-ups when relevant3. How We Share InformationWe do not sell or rent your personal information.We may share your information with trusted service providers (e.g., Google Calendar) to help operate our business and manage communication. In the event CityEdge LLC or its assets are sold or transferred, user data may be part of that transaction.We may also disclose information if required by law.4. Data RetentionWe retain personal information only as long as necessary to fulfill the purposes described in this policy, or to comply with legal obligations. You may request deletion of your data at any time.5. Cookies and AnalyticsWe use Google Analytics to understand how visitors use our Site. This may include the use of cookies. These analytics do not identify you personally.You can opt out of analytics tracking or disable cookies through your browser settings.Learn more about Google’s data practices here: https://policies.google.com/technologies/partner-sites6. Data SecurityWe implement reasonable security measures to protect your data against unauthorized access, alteration, or misuse. While no system is completely foolproof, we are committed to handling your information responsibly and securely.7. Your RightsYou have the right to:
Request access to your personal information
Ask for corrections or updates
Request deletion of your data
Opt out of any future communicationTo make any of these requests, contact us at [email protected].8. Third-Party LinksOur website may link to third-party services (such as Google Calendar). We are not responsible for the content or privacy practices of those third-party sites.9. Children’s PrivacyOur services are intended for business use and are not directed to children under 13. We do not knowingly collect data from minors.10. Changes to This PolicyWe may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated effective date.11. Contact UsIf you have any questions or concerns about this policy or our data practices, please contact:CityEdge LLC
[email protected]